{"id":3244,"date":"2017-04-05T10:59:31","date_gmt":"2017-04-05T08:59:31","guid":{"rendered":"http:\/\/www.hugorodriguez.com\/blog\/?p=3244"},"modified":"2019-04-02T12:54:40","modified_gmt":"2019-04-02T10:54:40","slug":"problemas-con-el-color-en-e-commerce-esta-vez-en-oysho","status":"publish","type":"post","link":"https:\/\/www.hugorodriguez.com\/blog\/2017\/04\/problemas-con-el-color-en-e-commerce-esta-vez-en-oysho\/","title":{"rendered":"Problemas con el color en e-commerce, esta vez en OYSHO"},"content":{"rendered":"<p>Recientemente he estado en las instalaciones de <a href=\"https:\/\/www.oysho.com\/\" target=\"_blank\">OYSHO<\/a>, una firma de ropa femenina del grupo Inditex, realizando calibraciones de c\u00e1maras y pantallas. Los problemas eran similares a los de otros clientes del ramo: colores que no se reproducen bien, colores muy rebeldes e incluso en ocasiones problemas de <em>aliasing<\/em> o <em>moir\u00e9<\/em>.<\/p>\n<p>Como suele ser habitual,, los colores que dan problemas son <em>los de siempre<\/em>: morados, rosas, beige, turquesas, amarillos fuertes\u2026 Por no hablar de los fosforito.<\/p>\n<p>Pues bien, nuevamente una fina calibraci\u00f3n de las diversas c\u00e1maras (Canon 5D MkIII, para m\u00e1s se\u00f1as) y pantallas (iMac y EIZO colorEdge), consiguieron obrar \u201cel milagro\u201d.<\/p>\n<p>Ejemplo 1 (poco problem\u00e1tico):<\/p>\n<p>En este caso se trata de un azul que tiende a mostrarse con mas luminosidad y saturaci\u00f3n de la que tiene. No es nada grave, pero existe un cambio.<\/p>\n<div  class='tabcontainer av-f3fomk-6974ea85fa5028cd5e0e05e6e142132a top_tab  avia-builder-el-0  el_before_av_tab_container  avia-builder-el-first '>\n<section class='av_tab_section av_tab_section av-elobng-417ec9eac15814fbbf3a738f59ece00d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div id='tab-id-1-tab' class='tab active_tab' role='tab' aria-selected=\"true\" tabindex=\"0\" data-fake-id='#tab-id-1' aria-controls='tab-id-1-content'  itemprop=\"headline\" >Por defecto<\/div><div id='tab-id-1-content' class='tab_content active_tab_content' role='tabpanel' aria-labelledby='tab-id-1-tab' aria-hidden=\"false\"><div class='tab_inner_content invers-color'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5033\" src=\"http:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu24488-original-800x737.jpg\" alt=\"15-03-2016-planos-factu24488 original\" width=\"800\" height=\"737\" srcset=\"https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu24488-original-800x737.jpg 800w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu24488-original-450x415.jpg 450w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu24488-original-250x230.jpg 250w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu24488-original-500x460.jpg 500w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu24488-original-705x649.jpg 705w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu24488-original.jpg 814w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div><\/div><\/section>\n<section class='av_tab_section av_tab_section av-crhzrg-aaf8c7d2267e381c5e53f70b8b2f2ab7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div id='tab-id-2-tab' class='tab' role='tab' aria-selected=\"false\" tabindex=\"0\" data-fake-id='#tab-id-2' aria-controls='tab-id-2-content'  itemprop=\"headline\" >Calibrada<\/div><div id='tab-id-2-content' class='tab_content' role='tabpanel' aria-labelledby='tab-id-2-tab' aria-hidden=\"true\"><div class='tab_inner_content invers-color'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5032\" src=\"http:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu24488-calibrada-800x737.jpg\" alt=\"15-03-2016-planos-factu24488 calibrada\" width=\"800\" height=\"737\" srcset=\"https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu24488-calibrada-800x737.jpg 800w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu24488-calibrada-450x415.jpg 450w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu24488-calibrada-250x230.jpg 250w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu24488-calibrada-500x460.jpg 500w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu24488-calibrada-705x649.jpg 705w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu24488-calibrada.jpg 814w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div><\/div><\/section>\n<\/div>\n<p>Ejemplo 2: (ci\u00e1n problem\u00e1tico)<\/p>\n<p>en este caso la diferencia es bastante m\u00e1s acusada.<\/p>\n<div  class='tabcontainer av-aqb6d8-ad653953f3b25b3932d16bb026e19e0a top_tab  avia-builder-el-1  el_after_av_tab_container  el_before_av_tab_container '>\n<section class='av_tab_section av_tab_section av-9dipcc-6e4a6a47a2fc0f37003427d2ad14874f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div id='tab-id-3-tab' class='tab active_tab' role='tab' aria-selected=\"true\" tabindex=\"0\" data-fake-id='#tab-id-3' aria-controls='tab-id-3-content'  itemprop=\"headline\" >Por defecto<\/div><div id='tab-id-3-content' class='tab_content active_tab_content' role='tabpanel' aria-labelledby='tab-id-3-tab' aria-hidden=\"false\"><div class='tab_inner_content invers-color'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5035\" src=\"http:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu72142-original.jpg\" alt=\"15-03-2016-planos-factu72142 original\" width=\"644\" height=\"750\" srcset=\"https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu72142-original.jpg 644w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu72142-original-450x524.jpg 450w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu72142-original-214x250.jpg 214w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu72142-original-429x500.jpg 429w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu72142-original-605x705.jpg 605w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/p>\n<\/div><\/div><\/section>\n<section class='av_tab_section av_tab_section av-7b93cc-5ca07339ddfa1afe6e6ad78d1340698e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div id='tab-id-4-tab' class='tab' role='tab' aria-selected=\"false\" tabindex=\"0\" data-fake-id='#tab-id-4' aria-controls='tab-id-4-content'  itemprop=\"headline\" >Calibrado<\/div><div id='tab-id-4-content' class='tab_content' role='tabpanel' aria-labelledby='tab-id-4-tab' aria-hidden=\"true\"><div class='tab_inner_content invers-color'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5034\" src=\"http:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu72142-calibrada.jpg\" alt=\"15-03-2016-planos-factu72142 calibrada\" width=\"644\" height=\"750\" srcset=\"https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu72142-calibrada.jpg 644w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu72142-calibrada-450x524.jpg 450w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu72142-calibrada-214x250.jpg 214w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu72142-calibrada-429x500.jpg 429w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/15-03-2016-planos-factu72142-calibrada-605x705.jpg 605w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/p>\n<\/div><\/div><\/section>\n<\/div>\n<p>Ejemplo 3: (el m\u00e1s problem\u00e1tico)<\/p>\n<p>aqu\u00ed el problema es grave, porque la c\u00e1mara se empe\u00f1a en reproducirlo como un rojo ligeramente\u00a0anaranjado.<\/p>\n<div  class='tabcontainer av-5uiiks-c794bd5750bfe35ef2529244d064a6fb top_tab  avia-builder-el-2  el_after_av_tab_container  avia-builder-el-last '>\n<section class='av_tab_section av_tab_section av-4nxt3w-1c2147b3292d622356d740135694a739'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div id='tab-id-5-tab' class='tab active_tab' role='tab' aria-selected=\"true\" tabindex=\"0\" data-fake-id='#tab-id-5' aria-controls='tab-id-5-content'  itemprop=\"headline\" >Por defecto<\/div><div id='tab-id-5-content' class='tab_content active_tab_content' role='tabpanel' aria-labelledby='tab-id-5-tab' aria-hidden=\"false\"><div class='tab_inner_content invers-color'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5038\" src=\"http:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/Calibracion-5DM2-15-original-800x497.jpg\" alt=\"Calibracion 5DM2 15 original\" width=\"800\" height=\"497\" srcset=\"https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/Calibracion-5DM2-15-original-800x497.jpg 800w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/Calibracion-5DM2-15-original-450x280.jpg 450w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/Calibracion-5DM2-15-original-250x155.jpg 250w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/Calibracion-5DM2-15-original-500x311.jpg 500w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/Calibracion-5DM2-15-original-705x438.jpg 705w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/Calibracion-5DM2-15-original.jpg 900w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div><\/div><\/section>\n<section class='av_tab_section av_tab_section av-1xvi24-170b2786969979667159fef321996a58'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div id='tab-id-6-tab' class='tab' role='tab' aria-selected=\"false\" tabindex=\"0\" data-fake-id='#tab-id-6' aria-controls='tab-id-6-content'  itemprop=\"headline\" >Calibrada<\/div><div id='tab-id-6-content' class='tab_content' role='tabpanel' aria-labelledby='tab-id-6-tab' aria-hidden=\"true\"><div class='tab_inner_content invers-color'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5037\" src=\"http:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/Calibracion-5DM2-15-calibrada-800x497.jpg\" alt=\"Calibracion 5DM2 15 calibrada\" width=\"800\" height=\"497\" srcset=\"https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/Calibracion-5DM2-15-calibrada-800x497.jpg 800w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/Calibracion-5DM2-15-calibrada-450x280.jpg 450w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/Calibracion-5DM2-15-calibrada-250x155.jpg 250w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/Calibracion-5DM2-15-calibrada-500x311.jpg 500w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/Calibracion-5DM2-15-calibrada-705x438.jpg 705w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/Calibracion-5DM2-15-calibrada.jpg 900w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div><\/div><\/section>\n<\/div>\n<p>De nuevo puede verse con claridad c\u00f3mo el color puede cambiar radicalmente -y casi siempre a peor- si no se toman medidas para evitarlo. Medidas que para una empresa como esta son bien sencillas y econ\u00f3micas. En ocasiones tambi\u00e9n requiere de implementar algunos cambios en el flujo de trabajo, como cambiar distribuci\u00f3n de luces\u00a0o cambiar alg\u00fan software, pero normalmente nada importante.<\/p>\n<p>Todo ello con el fin de que las prendas dejen de verse\u00a0en las fotos con colores \u00abimpactantes\u00bb, \u00abvibrantes\u00bb o \u00absaturados\u00bb. M\u00e1s que nada porque lo que busca el potencial comprador en una tienda on-line de ropa es recibir una caja con el color <em>esperado<\/em>, no con otro.<\/p>\n<p>Eso si: sea con el color original o con uno mas vibrante, lo que est\u00e1 claro es que unas perchas lucen m\u00e1s que otras&#8230; ;-)<\/p>\n<div id=\"attachment_5036\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/22-03-2016-factu-elise76720-calibrada.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5036\" class=\"wp-image-5036 size-large\" src=\"http:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/22-03-2016-factu-elise76720-calibrada-800x533.jpg\" alt=\"Hugo en el set de OYSHO\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/22-03-2016-factu-elise76720-calibrada-800x533.jpg 800w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/22-03-2016-factu-elise76720-calibrada-450x300.jpg 450w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/22-03-2016-factu-elise76720-calibrada-250x166.jpg 250w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/22-03-2016-factu-elise76720-calibrada-500x333.jpg 500w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/22-03-2016-factu-elise76720-calibrada-705x470.jpg 705w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2017\/04\/22-03-2016-factu-elise76720-calibrada.jpg 900w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-5036\" class=\"wp-caption-text\">Aqui podeis verme con una modelo belga que precisamente aquel dia estaba fotografi\u00e1ndose con algunas de las prendas con colores \u00abguerreros\u00bb. En este caso, con la mencionada camiseta \u00abroja\u00bb de arriba.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.perfilesdecolor.com\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2884 size-full\" src=\"http:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2015\/12\/Banner-Perfilesdecolor-para-QSD.jpg\" alt=\"Banner-Perfilesdecolor-para-QSD\" width=\"600\" height=\"227\" srcset=\"https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2015\/12\/Banner-Perfilesdecolor-para-QSD.jpg 600w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2015\/12\/Banner-Perfilesdecolor-para-QSD-450x170.jpg 450w, https:\/\/www.hugorodriguez.com\/blog\/wp-content\/uploads\/2015\/12\/Banner-Perfilesdecolor-para-QSD-500x189.jpg 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recientemente he estado en las instalaciones de OYSHO, una firma de ropa femenina del grupo Inditex, realizando calibraciones de c\u00e1maras y pantallas. Los problemas eran similares a los de otros clientes del ramo: colores que no se reproducen bien, colores muy rebeldes e incluso en ocasiones problemas de aliasing o moir\u00e9. Como suele ser habitual,, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23,92,85,90,103,11,102,67],"class_list":["post-3244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnica","tag-calibracion","tag-captureone","tag-carta-de-color","tag-colorchecker","tag-egm","tag-gestion-color","tag-it8","tag-x-rite"],"_links":{"self":[{"href":"https:\/\/www.hugorodriguez.com\/blog\/wp-json\/wp\/v2\/posts\/3244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hugorodriguez.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hugorodriguez.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hugorodriguez.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hugorodriguez.com\/blog\/wp-json\/wp\/v2\/comments?post=3244"}],"version-history":[{"count":5,"href":"https:\/\/www.hugorodriguez.com\/blog\/wp-json\/wp\/v2\/posts\/3244\/revisions"}],"predecessor-version":[{"id":7817,"href":"https:\/\/www.hugorodriguez.com\/blog\/wp-json\/wp\/v2\/posts\/3244\/revisions\/7817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hugorodriguez.com\/blog\/wp-json\/wp\/v2\/media\/5037"}],"wp:attachment":[{"href":"https:\/\/www.hugorodriguez.com\/blog\/wp-json\/wp\/v2\/media?parent=3244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hugorodriguez.com\/blog\/wp-json\/wp\/v2\/categories?post=3244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hugorodriguez.com\/blog\/wp-json\/wp\/v2\/tags?post=3244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}